Why Reach Is More Valuable Than Results in Marketing (and Why Most Experts Miss This)

If building your business's reputation were a simple equation, it would look like this:

Reach x Results = Reputation

Which do you think is more valuable? Results are defined by the results your business produces. Reach is how potential clients know about you.
You DO need both. Results matter. Skill matters. Craft matters.
But if we’re being honest about the world we live in today, reach is often the more valuable variable—especially when it comes to marketing, sales, and building a recognizable personal brand.

Because here’s the truth:

In order for someone to do business with you, they first have to know about you.

And knowing about you doesn’t come from your results alone.

Results Without Reach Don’t Scale

Many of the most talented professionals I know—real experts with years of proven, positive results—are stuck.

Not because they aren’t good.
Not because they don’t deliver value.
But because they’ve spent all their time honing their craft and almost no time growing their reach.

They are results-focused with minimal or nonexistent reach-focused effort.

Meanwhile, others with fewer credentials, less experience, and sometimes weaker results are winning clients, stages, and sales.

Why?

Because we do not live in a merit-based marketplace.

We live in a visibility-based one.

The best idea doesn’t win.
The best marketer wins. 

Reach Is No Longer Optional

Reach used to feel secondary—something you worked on after you mastered your craft.

Today, reach is just as important as results when it comes to:

• Building your personal brand

• Growing your business

• Increasing your impact

• Creating sales opportunities

Reach is how people discover you.
Reach is how trust begins.
Reach is how results get noticed.

And without reach, your results are invisible.

Marketing Is Art (Yes, Really)

Marketing isn’t manipulation.
Marketing is art.

There is:

1. The art of creating your work

2. And the art of letting people know that your work exists

Too many people only focus on the first.

But if no one sees your work, your ideas, your expertise, or you—then your impact is limited by default.

This is where visual branding becomes one of the most powerful tools for reach.

Why Brand Photos Are Essential for Reach

If reach is about visibility, then brand photos are one of the fastest ways to increase it.

Your photos are often the first impression someone has of you: On your website, On social media, On LinkedIn, In press features, In speaking opportunities.

Outdated, inconsistent, or low-quality images quietly work against your reach.

Current brand photos: Signal credibility instantly, Help people recognize and remember you, Align your visuals with where your business is now (not where it was 3–5 years ago), Make your marketing feel intentional, professional, and trustworthy.

As a Salt Lake City brand photographer, I see this all the time:
people trying to grow their reach with content that doesn’t visually match their level of expertise.

Your photos should support your marketing—not limit it.

Your Brand Photos Are a Reach Strategy

Brand photography isn’t just about looking good.
It’s about being seen.

When your visuals are aligned: People stop scrolling, your content gets shared more, your brand feels cohesive, your reach expands naturally.

And that reach creates opportunities for your results to actually matter.

Two Ways to Get Current Brand Photos in Salt Lake City

If you’re ready to take reach seriously and elevate your marketing, I offer two brand photography options designed to meet you where you are in your business.

Total Investment: $395
Deposit to Book: $95
Remaining Balance: $300 due the day of your session

What you get:

• 30–45 minute on-location headshot session

• 1–2 outfit changes

• 25 digital images of your choice

This session is perfect if you need:

• Updated professional headshots

• Clean, modern images for LinkedIn, your website, or speaking engagements

• A quick refresh that still elevates your reach

• Book a Headshot/Mini Branding Session Here! 

Total Investment: $995
Deposit to Book: $245
Payment Plan: Two additional payments of $375, two weeks apart

If you want a lot of content for your business—all in one day—this is the session for you.

What to expect:

• 120-minute on-location branding session

• Multiple locations of your choice

• 70–80 digital images to use across all platforms (website, social media, email marketing, etc.)

• Step-by-step guidance from Jenny so you feel confident and prepared

• A Zoom prep meeting scheduled before your session to plan outfits, locations, and content goals

• Multiple outfit changes

• Optional glam: recommended hair & makeup artists provided

• Book a 2 hour VIP Branding Session Here! 

This session is ideal for entrepreneurs, coaches, creatives, and business owners who want to maximize reach with consistent, high-quality visuals.

Results Build Credibility. Reach Builds Opportunity.

You need both results and reach to build a strong reputation—but reach is what opens the door.

Your work deserves to be seen.
Your expertise deserves attention.
And your brand deserves visuals that match the level you’re playing at now.

If you’re searching for a Salt Lake City brand photographer who understands marketing, personal branding, and the art of visibility, I’d love to help you expand your reach—so your results can finally work for you.

Reach creates awareness.
Awareness creates trust.
Trust creates sales.

And it all starts with being seen.