A personal brand is not what you do. It’s who you are! Salt Lake City Brand Photographer

Lately, I’ve been doing a lot of learning—not just about photography, but about what truly helps small business owners grow in a fast-paced, ever-changing world.

I recently read Wealthy and Well Known by Rory & AJ Vaden, and one line stopped me in my tracks:

“Most great ideas start by trying to solve your own problems, and the best content comes from simply teaching what you know.”

That’s exactly where I’m at.

I’m not an expert business guru—but I am deeply invested in learning how small business owners (myself included!) can build brands that feel aligned, authentic, and sustainable. And I want to start sharing what I’m learning with you.

Here’s something I believe wholeheartedly:

A personal brand is not what you do.
It’s who you are.

Your personal brand is the consolidation and culmination of your:

1. Experiences

2. Expertise

3. Beliefs

4. Values

5. God-given purpose

When you intentionally put these pieces together, you don’t just create content—you build a reputation.

The future of personal branding looks like this:

• More engagement with established personal brands

• A unique human perspective that AI can’t replicate

• People willing to spend more on products and services from brands they trust

• Clients choosing businesses whose values align with their own

• Trust becoming the new competitive advantage

This can feel overwhelming in such a competitive world—but it’s also incredibly exciting.

If you want to learn how to build a personal brand that truly reflects who you are (and attracts the clients you’re meant to serve), make sure you’re on my email list. In 2026, I’ll be sharing more behind-the-scenes learning, marketing insights, and branding education—right alongside my photography work. 

GET ON MY EMAIL LIST HERE

And if you’re ready to visually show your ideal clients who you are, I’d love to work with you.

Book a Brand Mini or VIP Branding Photo Session
Take $50 off when you book before January 31st. Use Code BRAND50 at checkout.

Schedule your session Here!

Your story matters. Your heart matters. And your brand should reflect both.

With so much gratitude,
Jenny Turcsanski